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Discovery Tools Online Course from the Darden School of Business

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Discovery Tools Online Course from the Darden School of Business


NATALIE FOLEY: Hi, I’m Natalie
Foley from Peer Insight, an innovation consultancy
in Washington, DC. So I’m excited to tell you
about Advanced Discovery Tools. It’s an online course
that Peer Insight co-created with the
Darden School of Business. And we designed this
course out of our belief that great ideas come from
deep inspirations and insights into the needs of the people
that we’re trying to serve. And so, in this course, we share
with you five tools and methods for gathering those insights. And these include journey
mapping, personas, framing, job-to-be-done, and
ethnographic interviewing, as well as a few
other bonus materials. So the methods you’ll learn in
this course come from the field of human centered design. And during the
course, you’ll learn how to connect with
customers on a human level and really get beyond
what they say and observe what they do and
perceive weak signals about their unarticulated needs. And then, amplify those
signals to generate truly novel insights. So in order to invent, we
need to first discover. And the five tools
in this course will show you how to discover
opportunities that have always been there, but have
been overlooked, so that we can generate
products, and services, and experiences that
customers will truly love, even though they probably
couldn’t tell you that in a survey. So we’ll cover a new
method each week. And with each one, we’ll
tell you why it’s valuable. We’ll walk you
through trying it out. And then, we’ll share
real-life stories about the method in practice. And then it’ll be your turn. So we’ll ask you to experiment
with some of those methods, go deep with it, and then
share your experiences with your online classmates. So great products
and services depend on connecting with real
humans where it really counts. So join us in Advanced
Discovery Tools to learn how to connect
with those in your world.

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