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How to Grow A Training Business Using Online Courses | Thinkific Success Story: Brandon Hassler

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How to Grow A Training Business Using Online Courses | Thinkific Success Story: Brandon Hassler


Hey, this is Tyler Basu and welcome to TeachOnline
TV and I am here with Brandon Hassler. The founder and CEO of market campus which
is a premiere digital marketing course and certification program. He’s held students from all over the world
upgrade their digital marketing skills. So he is a very accomplished entrepreneur,
online marketer and course creator. We’re going to talk about a lot of different
cool things today. Brandon, thank you so much for taking the
time to do the interview. [Brandon] Thanks for having me. [Tyler] So I know I gave away a little bit
of your story there. But if you could just really quickly tell
us how you got into this world. I mean, what were you doing before and how
did you become the founder and CEO of Market Campus and what do you focus on now? [Brandon] Yea. So I started out—
Working at an agency here in Utah called 97th floor. And we were able to work with a ton of cool
clients like Adobe, ESPN, Dell computers— Like a lot of huge brands as well as a lot
of small companies. And as I was doing that, I just—
I started seeing like all these coding boot camps pop-up which are getting really big
especially here in the U.S. Various schools where you can just go and
learn to code. So that was my original idea was—
Man, this boot camp phenomenon was really taking off. But there’s nothing for marketing specifically
marketing online. And as I would interview people at the old
agency I was at. I would notice that a lot of the marketing
graduates did not have like the day-to-day knowledge of like how to execute campaigns. It’s very high level on universities, very
slow-moving. So I wanted to do something where somebody
could come in and very fast-paced learn everything they need. What are the tools that you need to be using? What are the good resources that you can go
to get inspiration and start learning? So we started a—
It was just a boot camp like in person. We didn’t have online courses at that time
and they were only available here in Utah. And we were teaching that and in about a year
and a half into that is when we realized— We started getting a lot more demand from
outside of the state as well as outside of the country. And so we started looking into online courses
which I knew going into it— I knew it was going to be very competitive. I know now that it is way more competitive
than I thought it was. And I would look at a lot of the different
marketing courses out there and I just didn’t like the flow. Especially like the teach—
Like I’m sure the curriculum and many of them is okay. But I just didn’t like the style how the
courses flowed. And they were all very just like PowerPoint
presentations. I wanted to create an experience that made
you feel like you are in the classroom with us. Like very interactive. So that was kind of my journey. I guess slowly from actually being a full-time
professional digital marketer, slowly going over to the education slash consulting side. [Tyler] Okay. Know, very cool. So you were doing boot camps for a while and
I guess you got to a point where there were more people wanting to learn from you than
you could accommodate in these live boot camps. And then-
I mean one of the things about a live boot camp is people need to be physically get there,
don’t they? So that kind of limits you in terms of—
Maybe people from other cities want to learn from you but they can’t take the flight
or they can’t take the time off or all those kinds of factors [3:30]
So for you, you got into online courses as a way to serve more people. Teaching them the same thing that you’re
teaching in these boot camps, right? [Brandon] Yea. And we—
I guess backtracking, I originally looked into the online courses to supplement the
end-person. Just because I’m a big fan of flip-to-learning. So students can actually go through their
lectures, the curriculum on their own time. And then spend class time actually questioning
things, practicing, working things out. That way they’re not wasting their time
just going to class to listen to lectures. But as we’re going to that process, it’s
like, ‘man this is really good stuff.’ Let’s just actually package this for people. We could do it in a cheaper price for people
who just want to be self-paced. And yea—
So I guess the thing that pushed is a lot of emails coming in and saying, I can’t
afford or I don’t have time to go to Utah. I want to learn though. When are you guys going to come to New York? When are you guys going to come here and online
was the easy— I mean, it’s like the easy and profitable
way to do that is because your overhead for online courses are extremely low. [Tyler] Yea, much cheaper than booking the
conference room at a hotel, right? [Brandon] Uh-uh. [Tyler] So can you take us back to when you
created an online course for the first time? What was that process like for you? And what was your strategy for getting the
word out and getting people to enrolled in the course? [Brandon] So in the actual creation side,
it was very difficult. More difficult than what I thought it would
be. We had all of our—
At the time, we just had several decks of like PowerPoint presentations that we would
use for a class. And I thought it would be as easy as, ‘we’re
just going to take this and then just kind of turn it into online stuff.’ But when we were creating every single section,
it was very difficult because it’s one— Like it’s easy to explain in person but
how to we convey that to an online audience where we can’t just pop up a demo or something
like we could in a live class. So kind of adapting to how can we effectively
teach online? Because we don’t just want people to get
the information. We want them like—
We want to format it in a way that their forced to stop and learn and what not. So that was the kind of the course creation
process. It took us about 6 months to convert all of
our boot camp curriculum into online. I’m sure everyone listening to this could
probably do it way faster. But my biggest issue is I’m like a huge
perfectionist and it slows everything down. But I didn’t want to launch until it was
perfect. And so at that time, that’s when we just
started. I mean at first, it was a lot of like Facebook
ads and kind of getting the word out and the— We teach a lot of SEOs. So of course, we had been putting a fairly
big focus on that— Just kind of slowly growing organic. But since then, I would say the stuff that
has really helped offline, at least– So in the U.S., there’s this organization
that’s in many cities throughout the country called 1 Million Cups. So if anyone is watching this and they are
starting their course. I mean, the bottom line is you are an entrepreneur
whether you believe it or not. You’re starting a business even though you
make look at it as, ‘I’m just making side income.’ It’s a business. It’s an entrepreneurial endeavour. And 1 Million Cups are these really cool events. They’re free for anybody to attend. They hold them every Wednesday morning throughout
the country. You can just go to 1millioncups.com
And you can speak. You can say, ‘hey I want to talk about my
start-up.’ So it’s really cool because it’s just
this big group of entrepreneurs coming together. And each week, you hear like one or two businesses. Talk about like their start-up—their idea. And then you get feedback from them. And that was huge for us to be able to say,
‘here’s what we’re trying to accomplish.’ Here’s what we’ve done so far. What do you guys think? And those questions from like all these different
perspectives was extremely valuable because they were perspectives that I haven’t thought
about before. And I think that’s one flaw that a lot of
course creators make is they have it in their mind of how is supposed to work out and they
just stick it and everyone else is wrong. And I’ve been guilty of that for several
periods throughout Market Campus. But I’ve learned that the feedback you get
from people is extremely valuable. So that was one—
Starting out that was probably our big thing was like physical networking events with people
who are either entrepreneurs or like our demographic. [Tyler] Yea. [Brandon] Just getting out there and meeting
people. [Tyler] Cool. Cool. So if when you—
For one of the more recent courses you’ve created or if you were to create a course
from scratch today. Do you think it would take you 6 months? Or have you got a faster process now? [Brandon] I have slightly faster–
Absolutely learned like how to kind of batch a lot of stuffs. So it’s like if we’re going to record
7 videos. Just plan them all out and then record them
all at once and then do all the text. I’m now learning to delegate more. So were getting copywriters on board who can
help us because I suck at writing. My grammar is horrible. And so I don’t want that to be on the course
where like it reads very poorly. So bring– like sucking it up and bring on
people who are good at what they do. It’s worth the investments. But I think I could do it in probably half
the time but that’s being optimistic. I’m sure I’d find a way to stretch it
out to 6 plus months. [Tyler] Cool. Cool. When it comes to actually creating the modules
for your courses is it mostly screen share? Is it PowerPoint? Is it live video? What types of content are you typically putting
into a course? [Brandon] It’s a pretty healthy mix of everything. So we do a lot of—
We don’t have like any—like PDFs and stuff like that. I know some courses do the Adwords. Like download this PDF and it’s like 36
pages. And you got to take a quiz after. I would take those 36 pages and maybe break
that into a bunch of chapters in sections. And so I try to make it the average text section
shouldn’t take more than 5 minutes to read. Should be super short and then most of them
are very short. And then we have a lot of whiteboard videos. So that’s one thing. That’s a little bit more unique about us
is some people just kind of have talking head in front of a green screen and some graphics
coming out. –Nothing wrong with that. We just kind of want to take it to a more
fun approach. And I like whiteboards just because I think
it keeps the person’s attention. So we try as much as possible to have a human
in front of the camera and not just a screen cast. We do have the occasionally screen cast but
if you are doing screen cast, sometimes it’s even better just to have
yourself in the corner. And it just gives—
Like I’ve noticed that I’ve paid attention to a lot of like webinars and screen casts
at a longer rate when I can see the person in the bottom corner of my screen. Coz I kind of just like—
Humans naturally connect with humans. It’s just a fact of how we’re built. And so the more you can have a human face
in front of the learner, the more they’re going to be paying attention
versus text and video and quizzes. That gets old very quickly. And they need that human interaction especially
when their alone in a room learning online. It can get lonely if you don’t have those
human faces. [Tyler] Yea. Yea, know. That makes sense. Good advice there. In terms of equipment and software and stuff
where you actually recording these modules—editing. Were there any favourite programs or recording
equipment that you’re using? [Brandon] Yea, so I wanted to—
At that time, we didn’t have a lot of money to spend on like high-end equipment. And I know some people do that. They invest a ton of money only for it to
flop. And now they’ve got all these expensive
equipment they need to sell. So I wanted to do everything like very cheap
but at the same time, not sacrifice quality. So the equipment that we use—
And I’m looking around at some of our– So we technically—
If you were to look at the back of this we have like a whiteboard and a studio setup. So we use a Canon Rebel T3i which is a $350
camera. It’s mainly used for photos but it can record
HD for 10 minutes at a time. So that does the job. As far as the mic which we were going to use
for this. But as you and I know, that did not have success
with hooking up to this computer. I use a– it’s called the Audio Technica—
It’s like a lav mic. And I got it for 20 bucks. And it’s a huge improvement over standard
compute audio—camera audio. So we use that and then lighting. I’m like not—
Lighting for me is very important. It makes the video feel 10x better. And it sounds expensive because when we think
of lighting, we think of like an extensive MBC studio or something like that. But you can go on to Amazon and get a lighting
set for like a 110 bucks. And it’s—that alone. So that’s like the main step. And then the software, we started out just
using iMovie which we could still use iMovie today and be just fine. Now we use Final Cut Pro. This just gives us a little bit more customization
over it. And for our screen grabs or for our screen
cast, we use a program called screenflick. It’s only for Mac. I know there’s a million and Thinkific has
done a good job with a lot of good resources with different screen casting software. But one of my favourite has been screenflick. Its’ like 28 bucks. One-time fee. And then you own it in your computer and that’s
been super smooth to use. So that’s pretty much it. Like super, super basic setup. And yea the big focus is just on the curriculum. And I’ve been learning that. I’d been focusing more in the curriculum
now than I was. I was little too obsessed with video quality
and what not. [Tyler] Yea. [Brandon] I just realized. And then another tip I guess, we’ve been
serving our students a lot. Asking them what their favourite elements
are. Because I just like—for me, I’m very visual. I like video. But it’s been surprising that the whiteboard
videos that do have been— They’re still popular but people like step-by-step
modules where it’s like a screen shot with some directions. A screen shot. So we’ve been doing a lot more of those. And I wouldn’t have known that if I just
didn’t simply ask my students like ‘hey, help us out.’ We want to make this better. What are the elements that you hate and you
don’t hate? That’s something that I don’t think a
lot of course creators take the time to do is actually engage with their audience to
see what they can improve. [Tyler] Yea. Okay. Know, awesome. And I’m glad that you brought up the point
that you didn’t spend a whole bunch of money to create that first course. You know, getting all that fancy equipment
without really figuring out if the course is going to flop or not. If people are actually going to buy it or
not. You bought the best equipment that you could
afford without compromising the quality of the course. And so it sounded like with a few hundred
bucks on equipment and software was enough to create a decent course. And since then, I mean, you probably you’ve
upgraded a few things. You’re not using Adobe. Final Cut which is a bit more an expensive
software. But I think that’s an important point you’ve
brought up. That you don’t need thousands of dollars
in equipment and software the first time. You can upgrade to those things later once
you’ve proven that people are willing to buy your courses and maybe you’re committed
to making more courses for them as well. [Brandon] Uh-uh. [Tyler] Cool. So you’ve got quite a few courses on Market
Campus which is on Thinkific, as we know. When you created your first course, was it
on Thinkific? Or have you tried other platforms as well? [Brandon] Yea. Our first course was Thinkific. I spent probably 3 months like researching
obsessively between all of the options out there. And I stumbled upon Thinkific because I was
like down between 2 other options and I saw Greg’s post in a Quora post which still
ranks well when I look at course creation platforms. And his response forced me. I looked into it like, ‘this is like extremely
affordable compared to everything else.’ Because all these other ones– like they’re
cheap upfront but then when you like get in to start building, it’s like ‘this is
an additional $50 a month. This is an additional 100 a month. Plus we want to take a giant cut of your revenue
on top of like the huge fees that you’re already paying. I was like, ‘we’re going out of business
if we do this.’ We’re basically bringing in like an equity
partner who gets half of our revenue and we’ve not even met them. So Thinkific was awesome. Not only because the pricing was great but
the platform for the learners. We get so much good feedback from our students
about how much they love the flow and how minimalistic it is. It’s just a really good platform. So I’ve been recommending Thinkific to many,
many people and encouraging them like you got to get them on my course. And use Thinkific. It’s easy to use. [Tyler] Right on. Thanks for that recommendation. And I know which exactly which Quora post
you were referring to. Simply asked the question, ‘which platform
can I use to create an online course?’ – or something. [Brandon] Yea. [Tyler] And Greg’s response is still number
1 there. It’s good to know that answering questions
on Quora brings in customers. Coz we telling people that it’s a great
way to promote your course. Is to go find people who are asking your topic
on Quora. Give a really good response. And if they love your response, you link back
to your site. They can figure out who you are and what you
do from there. So it sounds like that’s exactly how you
found Thinkific in the first place. Is that response from Greg. [Brandon] Yea. Yea. Quora is insanely powerful. And I know a lot of people watching this are
busy people like you and I. And so the easy way to kind of automate that
is just to use the Google alerts. And I just have it set up so that–
I just do a site colon Quoara.com and then phrases like marketing, digital marketing. So every day I wake up,
I just have an email with all of the questions around marketing. And I can just go through really quick and
pick and choose. In that way, you’re not having to remember
to like go to Quora everyday and search all of the stuff. There’s so many little tools like that can
make your life 10x easier. And yea, the ROI in Quora is insane. It’s one of our biggest lead sources. So you definitely got to be on there to promote
your courses and just provide value. Don’t go on there and spam obviously but
like answer the question. Greg did a good job at that. He didn’t just say check out Thinkific. He actually like outlined,
Like here’s what you should be looking for. Here are some decent things. And full disclosure—I own Thinkific, feel
free to check it out. And that was enough for me to be like, ‘let’s
check it out.’ [Tyler] Cool. Cool. Right on. So I think this is—
You know we’re touching on marketing a little bit here. Which is something we want to talk to you
about because obviously you’ve been marketing things online for a long time. You have courses that teach people digital
marketing. So when it comes to marketing your courses,
what are like maybe the top 2 or 3 methods of marketing your course doing most effective
for you? If we can just dive into those a little bit. [Brandon] Yea. So I mention this through the beginning. Every course creator is an entrepreneur. Like, it is a start-up in a sense. So it needs to be treated like a business. And if you go through like I just went through
a really good entrepreneur boot camp about a year ago and there’s this thing called
the lean start-up method which is kind of a new away of starting businesses
because before start-ups are taught in colleges just like running a Fortune 500 company which
is completely different. And the big thing they teach is that there
needs to be a problem and a solution. You should be able to describe your company
within that. What’s the problem, what your solution? And if you can do that as a course creator,
don’t waste your time getting into it. Because a lot of people just think like, ‘I’m
good at this. I’m just going to go ahead and create a
course and make money.’ And it’s very possible to do that but you
have to identify what is the unique solution that you’re offering. And then the key is go out and validate it. So one of the things I did—
A lot of people don’t realize that you can export your emails on LinkedIn. So if you’re connected to 700 people, go
into your connections on the right. There’s a little export button and you get
the email address of every single person that you’re connected with. –Which is crazy. Come of the emails I have of—
Coz there’s a lot of like very influential people that’s kind of accept everyone. I don’t think they realize that their email
is technically available to anyone who exports. So what I do is I then email all those people
and just say, ‘hey were LinkedIn connections.’ I wanted to get your feedback on something. Can we schedule like a 15-minute call and
I just want to get your feedback on my course. And then I would usually email them like a
log in into one of my Thinkific courses. Let them check it out. You can put like an expiration on it if you
want. But that was super valuable because it’s
not a sales pitch to them. It was like they’re helping an entrepreneur
out. And that’s how I’d posed it. And on the call, I was never like sale-sy
but many of them turned into customers because they sell the value. And then they felt valued because you kind
of stroke their ego a little bit by saying, I want your expertise on this. They give their suggestions. You make them. And now they’re a customer. So that is a very, very valuable starting
out. And as far as like today’s marketing are
biggest things– I mentioned Quora is big. Instagram surprisingly does send us a lot
of traffic. And one of my favourite tools for Instagram
is called instagress.com It’s a paid kind of Twitter automation. It sound spamming when you first hear about
it but it’s super legit when you use it. You’re not like buying followers or stuff
like that. Like you’re doing real activity. I know a lot of like super legit well-known
companies that I’ve learned used Instagress and they love it. So that was one thing we do. We just kind of follow hash tags, users who
are related to our audience. Which in our case it’s entrepreneurs, start-ups,
marketing things. And YouTube has been—
And I’m sure you guys have seen that with Thinkific. YouTube has surprisingly done very, very well
in terms of pulling new customers. Just pulling people who have never heard of
us in and then slowly they become a subscriber and then eventually they become students. So I’m a big fan of YouTube and especially
with course creation. Like anyone who’s in course development,
you should be doing YouTube videos. And I know the initial concern is, ‘then
I’m giving all my stuff away for free.’ And the bottom line is everything everybody
is teaching is already out there in the web. They’re paying because you’ve organized
the information in an easy way to learn. So you can still go out there in YouTube or
do an Instagram story or a Snapchat thing. And give some advice on Facebook live which
is another thing that Thinkific has been killing it. And doing some really good Facebook live sessions. It’s just a way to gain trust, provide value
and that really is the key to everything. And I have noticed, one little YouTube hack—it’s
been my favourite lately. Is a lot of people don’t realize—or I
guess they realize. They don’t utilize YouTube analytics. And so every video—
Once you public a video, wait about 3 weeks and then go into the analytics. And look at where the average retention rate
is. So if you have an 11-minute video, you might
find that the average person drops at 4 minutes and 20 seconds. So go into the video and then add an annotation
about 20 seconds before that mark. And just because statistically that’s when
they’re losing attention. So we started doing that where we would just
identify where the drop was. Add an annotation there rather than just the
end of the video. And it has increased traffic like big time
from YouTube. [Tyler] Very cool. [Brandon] So there are stuff like that you
can do. But our overall thing is identify where the
retention is of your demographic and be there. [Tyler] Yea. [Brandon] And Facebook groups is another thing
that has been really beneficial for us. And the mistake that I don’t want people
to make is they tend to hangout in communities where other people are like experts as well. So like if I’m selling marketing courses,
you might think that I should go join marketing communities. But those are full of other marketers who
either know or think they know everything about marketing. So then that can be customers. So we’ve been making a much better effort. And less hangout and start communities. People who are learning how to start a business. These are not a professional marketers. These are actual people that are actually
becoming customers. And so sometimes it’s tempting to kind of
hangout with other people like you when they’re not ever going to be customers coz they’re
just like you. They already know. But Facebook groups insane—how effective
it is. I would say it’s up there with Quora in
terms of connecting with people and building that trust and pulling in new clients and
students. Whatever it is. [Tyler] Yea. Definitely. And I have seen people not just have success
with joining groups but in starting their own group. Because then they’re kind of positioned
as that leader on whatever that group topic is about and just becomes someone who initiated
the group itself. Kind of like the person to host a party. People come to the party. They interact with each other but you get
to take credit for making all of that happen because you’re the one who created the party
in the first place. [Brandon] Yea, for sure. I’m a big fan of doing that with creating
communities that aren’t about your course or your company. But the conversation is happening in your
house. [Tyler] Yea. [Brandon] Rather than someone else’s house
which is a big benefit like you said. So I like that approach. [Tyler] Cool. So, yea, thank you so much for sharing those. So just to recap, I mean we touched on LinkedIn
connections. Emailing your LinkedIn connections in a non-spammy
way. Instagram, YouTube, Facebook groups. I mean these are all places where a lot of
people are hanging out. So you just got to tap into those platforms
in the right way. And you can end up connecting with and attracting
a lot of people who might end up taking your course. So that’s pretty cool. [Brandon] Yea. [Tyler] I got a couple more questions for
you Brandon and then we’ll wrap up. Now for somebody who’s like on the fence
a little bit about creating an online course or they’re thinking of creating one or they’ve
started but they haven’t quite finished. And they just need a little bit of motivation
to actually complete their first course and get it online. Could you maybe inspire us in some way? Just tell us like how creating online courses–
How teaching online has impacted your life and your business as well if you like? I mean just tell us what you know. What’s different about your life now? Now– since you made that decision to teach
online? [Brandon] I’ve definitely met a ton of people. I mean including just the connections like
at Thinkific. I mean that’s obviously who we’re creating
our courses with. But through Thinkific, I’ve been able like
– Thinkific has really good Facebook group slash
community. And I have been able to meet a lot of cool
people through there but the online is— I mean, I believe that online is going to
play a huge role in education just to in general. We’re seeing colleges adapt or slowly adapt
way slower than I would like them to adapt. But online like people—
We’re in an era where people are self-educating themselves. We don’t like to hop on a phone anymore
and like talk to a salesmen about the pricing. We like to see the pricing like to them go
on to Quora and all these different sites. And do the research. Even if it’s like a ten-dollar product. Or just like wired now where it’s like,
‘can I get a better deal?’ And then we go around, we educate ourselves. And so as we get more and more comfortable
with technology which we definitely are. Online is going to be the preferred way
And I don’t think anybody— And I guess this is knock on Market Campus
as well. I don’t think anybody has like nailed online
learning yet. I think we’re progressing each year. It’s just like an overall industry. We’re getting better. But there still elements about and in-person
class that haven’t been replicated yet. And I don’t know if that will change when
everyone’s learned via our headsets. I don’t know but it’s worth investing
in now and so even if you’re consulting. And I talked to a lot of consultants who are
just now getting into online course creation because they realized they’re telling their
clients the same thing over and over again. And they get more expensive and they can’t
meet— They can’t meet with these people who can’t
afford them but they could afford to like just hop on to my course and I teach all this
stuff that I would tell you. They may find that they’re going to make
more money that way than trying to like pickup clients and go to these meetings and what
not. So for those people who are on the fence,
I mean, just hit ‘publish.’ And I love looking in the Thinkific community
where people like, ‘I finally hit publish.’ And it’s just so—
Everyone’s like giving him pat in the back. [Tyler] Yea. [Brandon] But it’s—
It really has changed because it allows you to—
You’re talking about scalable business. It doesn’t get more scalable than online
course creation. It’s very similar to specially if your doing
like description model which I’m a big fan of. You’re almost like having your own little
sass product but it’s something that can also change lives. And so you can feel good about what you’re
doing at the same time that you’re like giving valuable information to other people. And you’re hearing those success stories. And you’re never going to experience that
if you don’t hit publish. –if you don’t go on and create a course. So just about every business out there. Even if you’re just using for lead gen to
your main product. Online courses is just—
It’s a no-brainer for me, at least. And tools like Thinkific make it insanely
easy to collect the money and setup the course. Like there’s so many great integrations
with Thinkific. And I know you’re not trying to get me promote
Thinkific but I keep doing it. It’s a fantastic tool and you’ve got to. That’s my advice. You just got to do it. And you’re never going to know if it’s
going to work or not or if you just sit there and make excuses like, ‘I don’t have time.’ I can’t do this. [Tyler] Yea. [Brandon] Always excuses to do stuff. [Tyler] Right on. Brandon, that’s great advice. I appreciate you sharing us with that. And I think that’ll give some people a bit
of a push if they needed a push to getting into creating their first online course. So last question for you is, is there one
lesson– one piece of advice, one thing we didn’t touch on. Maybe something that you wish someone told
you when you were first getting into this. Is there anything you like to wrap up with? [Brandon] I would say the big thing that I’ve
learned and I think I did a Thinkific post a while back and I may have mentioned this. But the lesson I wish I knew early on was
that you should— You need to be selling the solution—
Not the product. And so in my case, specifically, it was, ‘hey,
here’s a digital marketing course where you can learn SEO and PPC and content marketing.’ And here’s the price. And it doesn’t—
It didn’t— The message really never talked about how
is this going to help you. Like the reason we buy a sass product is because
it’s going to increase our social views. Or we hire a fitness trainer. They’re not selling the fact that they’re
going to go and like wake you up every day and do sit ups. There’s selling the beach body that you
really want. And so as course creators—
And you can use Hot Jar. Which is a great tool to kind of analyse how
people are interacting to your message. But look at you message. Your homepage, your course pages and just
ask yourself. Am I selling the solution? Am I selling what they’re going to get or
am I talking more about bells and whistles of the course. And not what they’re going to get. Because that’s every product that we buy. We buy it because we’re buying into the
solution not what it does specifically. And I think that very much applies to course
creation. And one of the—
I guess the way I came to that was I finally sucked up my ego a little bit. There is humility involved but going to communities
and just posting your homepage and asking for feedback. You’ll be surprised how many people are
happy to give you a feedback. If you’re a Thinkific customer go into a
Thinkific group and post your page and just get feedback. And I know you guys do. A course clash- I forgot what it’s called
exactly. [Tyler] Yea. Yea. I think we started up the Flaunt it Fridays
as well. So that everyone can post what they can show-off
what they’ve created on a comment thread every week. [Brandon] Yea. Yea. So always be in learning mode. Don’t get sucked up into the illusion that
if you ask for help, that means you don’t know what you’re
doing. [Tyler] Yea. [Brandon] Because the smart ones know that
the great teachers are also the great learners. And so put yourself out there. Expect to get criticism like you’re never
going to grow if you don’t do that. And I wish I knew that early on coz I would’ve
avoided so much wasted money on ads going to pages that were just worthless. [Tyler] Yea. Yea. Cool. Right on. That was great advice, Brandon. I really appreciate it. And if our audience wants to get in touch
with you, learn more about you, learn more about your courses—
What’s the best place that you can send them? [Brandon] You can go to MarketCampus.com and
check out the courses there. Other than that, if you want to email me directly—
I mean you can contact us through the website and I’ll get copy on it. Otherwise you’re going to shoot me in the
email. [email protected]
And happy to answer questions that anybody has about their courses or just general marketing
questions. Happy to help. [Tyler] Okay, perfect. Well thanks again. And we’ll talk to you soon. [Brandon] Alright. We’ll see you.

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4 thoughts on “How to Grow A Training Business Using Online Courses | Thinkific Success Story: Brandon Hassler”

  1. Moms tips says:

    onemillon cups? can't find it

  2. Moms tips says:

    by the way … i think I hear background music? It's light but kinda distracting

  3. CoinOpTV says:

    enjoying these interviews but please ditch the background music

  4. Jeffery Bratcher says:

    Cora??? I cant find Cora

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