The Soft Toys for Education campaign. Launching November 2013.
We may just look like soft, adorable, cuddly toys. But in fact we are powerful heroes that help children get into school, and out of poverty. The Soft Toys for Education campaign is a good cause partnership between IKEA Foundation,
UNICEF and Save the Children. The idea is simple: for every one of us sold in stores the IKEA Foundation will donate 1 euro to help
children who need it most get into school. Education is providing for future generations. Education is also making your own choices,
better self-confidence and many things more. Let’s charge the power of education together by encouraging sales of soft toys so
that more children can go to school, and have a future without poverty – and full of opportunities.